The Canadian International AutoShow is proud to announce that a feature attraction at this year’s show will be a major display of cars celebrating the “70 Years of Porsche.”
“Porsche is among the most iconic of automotive brands and the Canadian International AutoShow is thrilled that the marque has chosen our event in which to tell their story, from the beginning in 1948 to the present” said General Manager Jason Campbell.
Although company founder Ferdinand Porsche started in business in Germany in 1931 doing automotive consulting and development, it wasn’t until 1948 that the first Porsche road car, the 356, was built. Spearheaded by the founder’s son, Ferry Porsche, who couldn’t find a post-WWII car that he liked, the 356 was constructed in an Austrian sawmill. Only when pre-orders warranted it was production moved to Stuttgart, where a Porsche factory and company headquarters remain to this day.
Among the cars on display at the AutoShow will be an original 356 model, sent directly from the company’s museum in Germany, as well as a Porsche 550 Spyder racing car from the 1950s. Porsche, like other European automakers of the day, used motor racing to both market their cars and to test them for reliability. The 550 was one of the most successful cars of that era, being driven to victory frequently by Formula One ace Hans Hermann. Its successor, the Porsche 718, started racing in 1957 and was as successful as the 550 had ever been.
Although the Porsche 356 was a good soldier, the company’s success in motor sport was sufficient motivation for it to upgrade its road-going design and the result was the first 911, another rear-engine sports car but one with a six-cylinder “boxer” engine.
“This is what is so exciting about the Porsche story,” said new Porsche Canada CEO, Marc Ouayoun “We look forward to using this display to tell the story of Porsche from the beginning to the present, from the evolution of the brand from the 1948 356 to the current Cayenne SUV and the Panamera sports sedan plus its motorsport history that has seen it win the 24 Hours of Le Mans a record 19 times.”
But Ouayoun said that Porsche is about looking forward as much as it is about looking back.
“The company has developed a lightning quick battery charger that will power up its new, all-electric, Mission E car in as little as 15 minutes,” he said. “And a Canadian study in 2011 showed that 97.4 per cent of all Porsches in the last 25 years were still on the road. So we’re exciting to be presenting a display that celebrates the history of Porsche as well as where the brand is going.”
The “70 Years of Porsche” will be on display on Level 100 of the North Building, just to the west of Auto Exotica in a space that was occupied last year by “50 Years of Formula One in Canada.” The company history, a focus on key individuals in its evolution and nine of its most famous cars over the decades will make up the exhibit.
About the Canadian International AutoShow
With more than 650,000 square feet of exhibits, displays and attractions at the Metro Toronto Convention Centre, the Canadian International AutoShow is not only the largest automotive expo in Canada, it is also the country’s largest consumer show — a leader in lifestyle, technology and all things automotive boasting more than 1,000 cars, trucks, SUVs, concept cars, exotics, classics, muscle cars, fully electric and autonomous vehicles. Nearly 340,000 attended the 2017 show.